Abstract

In this work we will be able to see the comparison of Traditional advertising vs. Digital, seeing how this has affected society today and analyzing the conclusions of two experts with a survey.

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URI

https://hdl.handle.net/10115/26755

DOI

Date

2023-11-24

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Medina López, Jimena Espuela Hurtado

Keywords

Social Networks , Advertising , Influencers

Citation

Collections

Trabajos Fin de Grado

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