A COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK.

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dc.contributor.authorRodriguez De Ferrater, Alejandro
dc.date.accessioned2024-06-20T00:00:18Z
dc.date.available2024-06-20T00:00:18Z
dc.date.issued2024-06-14
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Coro Jiménez Arellano Juanena
dc.description.abstractThe purpose of this final work is to examine the trends in the use of digital marketing in the fashion industry. in particular, it will focus on possible differences between brands targeting luxury consumers and brands targeting middle-class consumers.
dc.identifier.urihttps://hdl.handle.net/10115/34322
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectFashion
dc.subjectLuxury
dc.subjectMass consumers
dc.subjectInstagram
dc.subjectTikTok
dc.subjectDigital Marketing
dc.subjectBrands
dc.titleA COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK.
dc.typeinfo:eu-repo/semantics/studentThesis

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