FASHION INDUSTRY AS SOFT POWER

Abstract

The fashion industry has moved beyond its traditional position as just a manifestation of creativity as well as individual style and art. Rather, it now serves as a powerful tool that shapes worldwide impressions of a country¿s culture and identity. The period of the rise of globalization has proven that the fashion industry keeps evolving as an effective soft power agent in international relations. This investigation explores the fashion industry¿s complex role as a catalyst for cultural and economic diplomacy, including the influence of fashion events on the changing global views and strengthening diplomatic ties.

In addition, the research analyzes the fashion¿s revolutionary impact on global diplomacy, focusing on its ability to eliminate conventional political divisions, encourage cross-cultural connections, and portray-shape foreign perceptions of a country¿s cultural history, norms, and way of living. The study covers how fashion events promote nation¿s soft power strategies and cultural characterization on a global scale. It will provide a comprehensive view of the fashion industry¿s role in the marking, implementation, and maintenance of international relations. Fashion can act as an impetus for change in modern society. The objective is to replace the image of an anarchic and self-help international system by proposing a political perspective. Furthermore, the work digs into the financial implications of fashion diplomacy, evaluating the importance of fashion events in order to establish business relationships, trade contacts, and entrepreneurs. As a result, this work aims to contribute to our current understanding about soft power, international relations, and cultural diplomacy by providing facts rather than making a forecast about the future of offering an interpretation of those events, about the fashion industry¿s dynamic and developing role in molding global perspectives.