EFFECT OF BRAND VALUE ON CUSTOMER LOYALTY: THE APPLE CASE

dc.contributor.author	Hernandez Lopez, Yolanda
dc.date.accessioned	2024-05-15T00:00:03Z
dc.date.available	2024-05-15T00:00:03Z
dc.date.issued	2024-05-09
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez Fuertes
dc.description.abstract	The Effect of Brand Value on Customer Loyalty: The Case of Apple in the Phone Industry This study will focus on analyzing brand value and customer loyalty, exploring how these interconnected aspects shape Apple's brand potential. Studying the perceived brand value of Apple and its impact on customer loyalty. Assessing the levels of loyalty and satisfaction among both Apple customers in the telephone industry. Identifying the attributes that determine loyalty towards a brand. Assessing the factors that contribute to determining Apple's brand value. Studying consumer behaviors to evaluate loyalty levels and brand advocacy.
dc.identifier.uri	https://hdl.handle.net/10115/32888
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights	Creative Commons Atribución 4.0 Internacional
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/legalcode
dc.subject	Apple
dc.subject	Customer Loyalty
dc.subject	Brand Value
dc.title	EFFECT OF BRAND VALUE ON CUSTOMER LOYALTY: THE APPLE CASE
dc.type	info:eu-repo/semantics/studentThesis

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