VISUAL MARKETING AND HOW CONSUMERS REACT TO IT

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dc.contributor.authorChafki De La Rosa, Noor
dc.date.accessioned2023-07-27T16:00:04Z
dc.date.available2023-07-27T16:00:04Z
dc.date.issued2023-07-27
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Ana Luisa Reyes Menéndez
dc.description.abstractThe objective of this research is to find out how consumers react to the visual stimuli offered by marketing. Through colors, shapes, forms, figures, and tools, marketers can "manipulate" the consumer's brain to get them to make the decision to buy. The ultimate goal of this work is to find the different reactions between men and women to visual marketing and to see the preferences and decisions they would make in different situations.
dc.identifier.urihttps://hdl.handle.net/10115/24025
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectsight
dc.subjectvisual marketing
dc.subjectneuromarketing
dc.subjectvisual attention
dc.titleVISUAL MARKETING AND HOW CONSUMERS REACT TO IT
dc.typeinfo:eu-repo/semantics/studentThesis

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