INTERNAL STRATEGIES, DEPARTMENTAL COORDINATION AND OPERATIONAL MANAGEMENT IN MICE CATERING: A COMPREHENSIVE APPROACH TO BUSINESS PERFORMANCE IN CORPORATE EVENTS

Abstract

The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is a crucial segment of global hospitality, with catering playing a vital role in its success. This research explores the internal strategies, departmental coordination, and operational management within MICE catering, drawing on professional experiences and academic theories. It examines how strategic alignment and effective interdepartmental collaboration can enhance service delivery and business performance. The study aims to identify best practices and offer insights to improve operational excellence and client satisfaction, contributing to the broader understanding of MICE catering dynamics and fostering industry advancement.