CINEMA TOURISM AND THE IMPACT OF GAME OF THRONES IN THE TOURISM INDUSTRY

Abstract

Film tourism emerged as a significant form of cultural tourism that combines an interest in film destinations and a desire to explore new geographies. In recent decades, the phenomenon has experienced significant growth due to the entertainment industry and social networks. This study examines the background, features, advantages and disadvantages, and social and economic effects of film tourism. Examined are the characteristics, motives, and promotional strategies of the movie tourist, with a focus on the role of film commissions and social media. Furthermore, iconic destinations and attractions related to film tourism are identified. Finally, a case study about ¿Game of Thrones¿ is presented, examining the show's locations and the effect they have on local tourism.