MANAGEMENT AND COMMUNICATION OF VACCINES / MARKETING OF VACCINE
| dc.contributor.author | Giménez Monedero, María | |
| dc.date.accessioned | 2023-07-18T08:00:04Z | |
| dc.date.available | 2023-07-18T08:00:04Z | |
| dc.date.issued | 2023-06-16 | |
| dc.description | Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Aránzazu Burgos Monescillo | |
| dc.description.abstract | Throughout this Bachelor's Thesis, a study has been conducted on communication, communication development, vaccine communication, and the communication and strategy of the Balmis Vaccine Institute. After completing this work, it has been concluded how important vaccine communication is and how to approach it, as we have witnessed the consequences of misinformation during a global pandemic and its impact on society. | |
| dc.identifier.uri | https://hdl.handle.net/10115/23037 | |
| dc.language.iso | eng | |
| dc.publisher | Universidad Rey Juan Carlos | |
| dc.rights | ||
| dc.rights.accessRights | info:eu-repo/semantics/embargoedAccess | |
| dc.rights.uri | ||
| dc.subject | communication | |
| dc.subject | digital communication | |
| dc.subject | vaccine communication | |
| dc.subject | strategies | |
| dc.subject | updates.. | |
| dc.title | MANAGEMENT AND COMMUNICATION OF VACCINES / MARKETING OF VACCINE | |
| dc.type | info:eu-repo/semantics/studentThesis |
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- Nombre:
- 2022-23-FCEE-JL-2110-2110038-m.gimenez.2018-MEMORIA.pdf
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- Descripción:
- Memoria del TFG