ANALYSIS OF THE IMPACT OF BEIJING OLYMPIC GAMES ON TOURISM DEVELOPMENT AND PROMOTION STRATEGIES

Abstract

The Beijing Olympics is a global sporting event, and hosting the Games not only brings international visibility and prestige to the host country, but also brings tremendous opportunities for tourism, which has a significant impact on the development and promotion of tourism (Fu, xiaohui, 2018). Beijing is also the first city in the world to have hosted both the Summer and Winter Olympic Games. Both Olympic Games have had a profound impact on the development and promotion of tourism in Beijing and throughout China. This thesis aims to explore the impact of the Beijing Olympics on tourism and analyse its promotion strategies. Through literature review and case studies, the study will delve into the impact of the Beijing Olympic Games on tourism destination awareness, visitor numbers, economic returns, and tourism service quality, and analyse the promotion strategies adopted during the Games (Liang Jia, 2012).