STRATEGIC PLANNING AND MANAGEMENT FOR THE RABANNE MAKEUP EVENT

Abstract

This Final Degree Project proposes a strategic plan for the organization and management of the launch event of Rabanne's new makeup line. The objective of the proposed event is to present the new collection as part of Rabanne's rebranding process. The plan includes a description of the event, a communication plan, the organization of the event, including the program, etiquette and invitations, an analysis of the scenography and a contingency plan. It also includes a complete detailed budget and an evaluation of the estimated project's profitability, providing a comprehensive view to ensure the success of the event.