PRESS DAY EVENT ORGANIZATION AND COMMUNICATION STRATEGIES FOR GUESS JEANS

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dc.contributor.authorChhatwani Serrato, Shayna
dc.date.accessioned2024-06-26T00:01:04Z
dc.date.available2024-06-26T00:01:04Z
dc.date.issued2024-06-20
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Leyre De Cepeda Aparicio
dc.description.abstractThis TFG proposes to explore communication strategies and the organization of a Press Day event to promote Guess Jeans. It will focus on how Guess Jeans, recognized for its innovation in denim and led by Nicolai Marciano, can use press events and communication strategies to reinforce its legacy and promote its commitment to sustainability. The study seeks to offer a practical approach to maximize the visibility and impact of the brand in the contemporary market, highlighting its Californian essence and adaptability to current trends.
dc.identifier.urihttps://hdl.handle.net/10115/35055
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectCommunication Strategies
dc.subjectGuess Jeans
dc.subjectPress Day
dc.subjectSustainability
dc.subjectFashion Market
dc.subjectAudience Engagement.
dc.titlePRESS DAY EVENT ORGANIZATION AND COMMUNICATION STRATEGIES FOR GUESS JEANS
dc.typeinfo:eu-repo/semantics/studentThesis

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