THE CASE OF CAMBRIDGE ANALYTICA AND FACEBOOK

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dc.contributor.authorPiña Del Moral, Ines
dc.date.accessioned2024-06-17T12:00:10Z
dc.date.available2024-06-17T12:00:10Z
dc.date.issued2024-06-14
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Rainer Rubira García
dc.description.abstractOne of the most polemical scandals of the last decade, both companies were implicated in a massive data breach, breaking the law obtaining personal data of Facebook users. How has the scandal affected Facebook's reputation? How Facebook managed the crisis? Had they followed a good communication and crisis plan? A lot of questions to resolve, that will help us to understand more about what is behind the scandal, the importance of communication and how it is linked to brand prestige.
dc.identifier.urihttps://hdl.handle.net/10115/34082
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectFacebook
dc.subjectCambridge Analytica
dc.subjectcorporate communication
dc.subjectcrisis management
dc.subjectreputation
dc.titleTHE CASE OF CAMBRIDGE ANALYTICA AND FACEBOOK
dc.typeinfo:eu-repo/semantics/studentThesis

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