EMPOWERING COMPANIES THROUGH STORYTELLING: A STRATEGIC NARRATIVE FOR HACKIO¿S INNOVATION IN LEARNING

Abstract

This Final Degree Project analyses the importance of storytelling in corporate communication, with a focus on Hackio, a tech school. In a world oversaturated with messages and advertising, differentiating oneself from the competition is key for any organization. Through the theoretical and practical application of storytelling, it examines how this tool can strengthen both the external and internal communication of any company, creating an emotional connection with the target audience and at the same time fostering a solid organizational culture aligned with the company's values.