COLOR AND ITS IMPACT ON THE EVENTS OF THE LAST DECADE (2010-2020)

Abstract

Colors play an essential role in events, communicating emotions and messages without the need for words. They constitute a visual identity and establish the character of the event, creating a unique atmosphere. Colors influence in participants mood and perceptions, affecting the overall experience. In addition, colors contribute to the remembrance of the event and fidelity to its associated brand. In short, the proper selection and application of colors at events are critical decision to creating a memorable and meaningful experience for attendees.