THE APPLICATION OF METAVERSE

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dc.contributor.authorGarcía Moreno, Ana Beatriz
dc.date.accessioned2023-11-09T11:00:03Z
dc.date.available2023-11-09T11:00:03Z
dc.date.issued2023-11-08
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq
dc.description.abstractAn overview of the necessary technologies and developments for the evolution of the metaverse in the internal marketing scope; by analyzing the existing literature, examining different case studies of the dominant enterprises, and carrying out a quantitative analysis to conclude Generation Z opinion.
dc.identifier.urihttps://hdl.handle.net/10115/25759
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.uri
dc.subjectmetaverse
dc.subjectinternal marketing
dc.subjectGeneration Z
dc.titleTHE APPLICATION OF METAVERSE
dc.typeinfo:eu-repo/semantics/studentThesis

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