INFLUENCE OF POPULAR CULTURE ON THE UNITED STATES POLICIES: THE CASE OF TAYLOR SWIFT

Abstract

Soft power has changed the traditional rules of International Relations, modifying the ways that a state has to exert influence. Given its growing relevance, in recent decades, sources of soft power have multiplied. This work is an analysis of the growing importance that celebrity power has acquired as a method of soft power. The analysis will focus on the American singer Taylor Swift and how she has managed to directly influence the policies of this state, as well as become one of the most influential people globally right now.