RESEARCH, SEGMENTATION AND DIFFERENTIATION OF THE MOST BENEFICIAL SERVICES FOR TRANSIT AND VACATIONAL HOTELS IN ORDER TO ACHIEVE THE HIGHEST DEGREE OF CUSTOMER SATISFACTION AND MAXIMUM MARKET POSITION.

Abstract

Quantitative and qualitative study to determine the best services that a transit hotel and a vacational hotel can include in their offer to the customer in order to achieve the highest degree of customer satisfaction and the best position in the market.