RESEARCH, SEGMENTATION AND DIFFERENTIATION OF THE MOST BENEFICIAL SERVICES FOR TRANSIT AND VACATIONAL HOTELS IN ORDER TO ACHIEVE THE HIGHEST DEGREE OF CUSTOMER SATISFACTION AND MAXIMUM MARKET POSITION.
Fecha
2023-07-17
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Rey Juan Carlos
Enlace externo
Resumen
Quantitative and qualitative study to determine the best services that a transit hotel and a vacational hotel can include in their offer to the customer in order to achieve the highest degree of customer satisfaction and the best position in the market.
Descripción
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Javier Alfonso De Esteban Curiel