FROM FEET TO HEART: THE CASE OF HAVAIANAS AS A LOVEMARK

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dc.contributor.authorHaapalainen, Victoria
dc.date.accessioned2024-06-27T00:00:19Z
dc.date.available2024-06-27T00:00:19Z
dc.date.issued2024-06-21
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez Fuertes
dc.description.abstractThis work explores the extent to which the brand Havaianas fits into the marketing concept developed by Kevin Roberts; Lovemarks. Diving into the factors of emotional marketing and the establishment of effective relationships between brands and customers.
dc.identifier.urihttps://hdl.handle.net/10115/35263
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectmarketing
dc.subjectlovermarks
dc.subjectbranding
dc.subjecthavaianas
dc.subjectemotional
dc.titleFROM FEET TO HEART: THE CASE OF HAVAIANAS AS A LOVEMARK
dc.typeinfo:eu-repo/semantics/studentThesis

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