FROM CONTROVERSY TO RECOVERY: CRISIS MANAGEMENT AT VICTORIA¿S SECRET

Abstract

"From controversy to recovery: Crisis Management at Victoria¿s Secret" addresses crisis management in the renowned lingerie brand Victoria¿s Secret, based on the controversies it has faced in recent years. The study examines how the critics related to the brand's lack of inclusivity and controversial comments have impacted its reputation and market position of itself. Through the analysis of these crises and their handling, a crisis management plan is developed, which includes identifying lessons learned, creating a risk assessment framework, and formulating preventive and response strategies. The aim is to provide tools and recommendations for crisis management in the fashion industry, strengthening organizational resilience and enhancing strategic communication.