CONSUMER BEHAVIOUR DEPENDING ON GENDER IN CHANEL

Fecha

2023-11-22

Título de la revista

ISSN de la revista

Título del volumen

Editor

Universidad Rey Juan Carlos

Resumen

Thesis on Gender-related consumer behaviour in the luxurious enterprise Chanel where I researched about consumers and their reactions towards the brand and luxury fashion. I set four objectives which had to solve and understand the data I collected making a conclusion about this project. I personally enjoyed researching about this topic since is the sector a want to focus on my professional career. Moreover, I am actually being specialised on communication of the fashion and luxury sector being this thesis useful for my future studies and development.

Descripción

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte

Citación

license logo
Excepto si se señala otra cosa, la licencia del ítem se describe como