THE CONCEPTUAL EVOLUTION OF ART MARKETING AND ANALYSIS OF CAMPAIGNS IN THE SECTOR

dc.contributor.author	Messino Morales, Stephany
dc.date.accessioned	2024-07-11T00:00:27Z
dc.date.available	2024-07-11T00:00:27Z
dc.date.issued	2024-06-20
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ángel Andreu Escario
dc.description.abstract	This thesis explores art marketing, contextualizing it from its origins to its contemporary evolution. It analyzes how marketing has been used to promote works of art and artists, highlighting its application in current campaigns. It also delves into the study of three emblematic paintings in the history of art, examining their marketing strategies and their impact on the art market. This analysis allows us to understand how marketing has influenced the perception and value of works of art over time.
dc.identifier.uri	https://hdl.handle.net/10115/37525
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subject	Marketing
dc.subject	art
dc.subject	neuromarketing
dc.subject	art marketing
dc.title	THE CONCEPTUAL EVOLUTION OF ART MARKETING AND ANALYSIS OF CAMPAIGNS IN THE SECTOR
dc.type	info:eu-repo/semantics/studentThesis

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