BUSINESS PLAN OF FOTOMATON

Abstract

This business plan explores the establishment of "FOTOMATON," a start-up venture in the events industry. The company's mission is to enhance complementary event services, providing unique and personalized experiences for customers. With a strong presence in both private and professional events, "FOTOMATON" aims to create a substantial impact in a dynamic and competitive sector. The business venture comprises four partners, each contributing their expertise in design, business management, marketing, and tourism. The main focus of "FOTOMATON" is to offer high-quality photocalls and photobooth services, addressing a growing demand in the industry. The business analysis identifies opportunities within the expanding Madrid events market and highlights potential niches in corporate events, congresses, and large concerts. The SWOT analysis reveals the strengths, weaknesses, opportunities, and threats for the business. To navigate this market successfully, "FOTOMATON" has outlined a series of offensive, defensive, reorientation, and survival strategies. These strategies range from maximizing market intelligence to innovative pricing, social media engagement, employee training, international expansion, and a keen focus on customer satisfaction. The business aims to create an enduring presence in the events industry and become a leader in complementary event services.