THE CUSTOMER EXPERIENCE AS A LOYALTY TOOL IN LUXURY HOSPITALITY: THE CASE OF FOUR SEASONS HOTEL MADRID

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dc.contributor.authorCuesta Lagarejo, Marta
dc.date.accessioned2024-03-19T13:04:12Z
dc.date.available2024-03-19T13:04:12Z
dc.date.issued2023-10-27
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alicia Orea Giner
dc.description.abstractIn this project, it is explored the luxury sector at hospitality industry in Madrid to understand how guests' experiences influence their loyalty. Through interviews to experienced hotel managers it is possible to gather their insights and use their practical knowledge to make the research more accurate. Also, connect the findings to theories and frameworks previously studied. Overall, the aim is to learn more about what makes guests stay loyal to luxury hotels in Madrid, all while building on established theories in the field.
dc.identifier.urihttps://hdl.handle.net/10115/31186
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectCustomer experience
dc.subjectloyalty
dc.subjectluxury
dc.subjecthospitality
dc.subjectguest satisfaction
dc.subjectpersonallization
dc.subjectemotional engtagment
dc.subjectservice quality
dc.titleTHE CUSTOMER EXPERIENCE AS A LOYALTY TOOL IN LUXURY HOSPITALITY: THE CASE OF FOUR SEASONS HOTEL MADRID
dc.typeinfo:eu-repo/semantics/studentThesis

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