Abstract
IN THE ERA OF DIGITAL TRANSFORMATION, THE RETAIL INDUSTRY HAS WITNESSED SIGNIFICANT EVOLUTION. WITH THE PROLIFERATION OF ONLINE SHOPPING PLATFORMS AND THE EVER-EXPANDING ARRAY OF CONSUMER CHOICES, THE NEED FOR EFFICIENT PRICE COMPARISON TOOLS HAS BECOME PARAMOUNT. CONSIDERING THESE DYNAMICS, THIS END-OF-DEGREE PROJECT PROPOSES THE DEVELOPMENT OF A SUPERMARKET PRICE COMPARATOR STARTUP. THE ENDEAVOR SEEKS TO ADDRESS THE GROWING DEMAND FOR CONSUMER-CENTRIC SOLUTIONS THAT ENHANCE ACCESSIBILITY AND TRANSPARENCY WITHIN THE SUPERMARKET INDUSTRY
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Universidad Rey Juan Carlos
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Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ángela Andrea Caviedes Conde
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