THE EVOLUTION OF SOCIAL MEDIA INDUSTRY, FROM THE START UP UNTIL NOW, THE VIRTUAL PLANET

Abstract

Social media has become this whole virtual planet that we live in. It completely altered our brains and the way we communicate. We, as civilians, are more reliant on the use of social media platforms for more than just communication. We use them on our day-to-day tasks, and on things that we need or simply because it's an easy access to information. This study analyzes the social and financial effects that social media platforms and social media has nowadays. Studying the development of the industry, the main competitors and the way businesses use social media to their advantage. The author wants to prove that social media platforms are the future. Their constant growth shows up for it and their fast-growing platforms would be considered the best way to communicate what we want the world to see. Whether as a business and using it as a marketing weapon or as a buyer and using it as a search engine.