THE RÊVE-RAVE CASE: CREATIVE BOOKING AND MANAGEMENT AGENCY

Abstract

New trends are leading the way for the music industry in the electronic music genre. A boom in the consumption of this genre opens the door to commercialisation and therefore marketing strategies within it. We check the growth of the electronic industry through fashion, brands, social networks, tourism, economy and other musical styles. In this thesis we will analyse the niche market of electronic music, betting on the creation of a creative agency in charge of representing emerging DJs and producers in this musical genre.