RESEARCH BASED ON A SYSTEM OF ASSESSMENT TO GRADE AND SORT ALL EUROPEAN COUNTRIES BASED ON POTENTIAL BUSINESS OPPORTUNITIES IN THE AGRICULTURAL SECTOR.
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2024-06-19
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Universidad Rey Juan Carlos
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Resumen
This study proposes a new business model to enhance the efficiency of the European agricultural rim and tire markets. It identifies key challenges such as compatibility issues between rims/wheel-systems and tires and complex inventory management, which reduce operational efficiency. By applying Porter¿s Five Forces and SWOT analysis, the study suggests marketing rims and tires as complementary after-sales products to boost customer satisfaction and reduce downtime. It also assesses current market leaders to develop a collaborative model that fosters technological advancement and strategic alliances, aiming to improve competitiveness and support sustainable agriculture.
Descripción
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Lucía Galicia Sanguino