THE ETICAL VARIABLE BEHIND PHARMACEUTICAL MARKETING
| dc.contributor.author | Barberá Jiménez, Laura | |
| dc.date.accessioned | 2024-06-25T00:01:05Z | |
| dc.date.available | 2024-06-25T00:01:05Z | |
| dc.date.issued | 2024-06-19 | |
| dc.description | Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández | |
| dc.description.abstract | The general objective of this TFG is to understand what are the ethical conducts that marketers in the field should follow in order to have a good corporate conduct. Consequently , an specific objective is locate what are the governmental bodies that rule this sector and how they are intermediates of all the promotional actions in the industry | |
| dc.identifier.uri | https://hdl.handle.net/10115/34898 | |
| dc.language.iso | eng | |
| dc.publisher | Universidad Rey Juan Carlos | |
| dc.rights | ||
| dc.rights.accessRights | info:eu-repo/semantics/embargoedAccess | |
| dc.rights.uri | ||
| dc.subject | marketing | |
| dc.subject | ethics | |
| dc.subject | pharmaceutical | |
| dc.title | THE ETICAL VARIABLE BEHIND PHARMACEUTICAL MARKETING | |
| dc.type | info:eu-repo/semantics/studentThesis |
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- Nombre:
- 2023-24-FCEE-J-2110-2110038-l.barbera.2020-MEMORIA.pdf
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- 698.43 KB
- Formato:
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- Descripción:
- Memoria del TFG