THE AMERICANIZATION ON THE CULTURAL AND SOCIAL SPHERES: THE CASE STUDY OF THE SPANISH SOCIETY FROM THE LATE 90S TO THE 21ST CENTURY

Abstract

In this project there has been overviewed how the United States of America (USA) has made use of its soft power to become the main hegemon. With this regard, there has been analyzed the presence of some of the main cultural values of the USA have been influencing the Spanish society in the last decades.