SOCIAL MEDIA AND ITS IMPACT ON BUSINESSES

Abstract

The rise of the Internet, the importance of social media, and the nexus between e-commerce and digital marketing are the main topics of this dissertation, which looks at how business is changing in the digital age. The study analyzes the different social media strategies used by Hemper and Patagonia and is separated into theoretical and practical sections. It highlights how social media has revolutionized marketing and shows how Patagonia incorporates it into a full strategy, whereas Hemper, who was raised in the social media era, is largely dependent on sites like Instagram. The need for organizations to strategically adapt to the rapidly evolving digital landscape is emphasized by this study.