Examinando por Autor "Blanco-González, Alicia"

Mostrando 1 - 13 de 13

Disclosure of gender policies: do they affect business performance?
(Elsevier, 2022-01-14) Escamilla-Solano, Sandra; Paule-Vianez, Jessica; Blanco-González, Alicia
Disclosure of gender equality policies and their effect on business profitability is a relevant area of research due to the existence of a gap in the academic literature and the need to decrease the gender gap in companies (5th Sustainable Development Goal of the United Nations). To demonstrate the effect of disclosure of gender policies on business profitability, this study analyses the Social Responsibility Reports of 91 companies listed on the Spanish stock exchange for the period 2016–2018. Information on gender equality policies is extracted by using the content analysis technique. A positive association between disclosure of gender equality policies and the accounting profitability obtained by companies is confirmed by applying a panel data approach. Therefore, this research confirms that it is not only necessary to reduce inequalities, but it also has positive financial effects for companies and is a source of competitive advantage. The findings obtained have significant implications for business management.
Does the legitimacy of countries influence the internationalization of emerging market multinationals?
(ELSEVIER, 2023-12-01) Plaza-Casado, Ana; Blanco-González, Alicia; Rivero-Gutiérrez, Lourdes; Gómez-Martínez, Raúl
Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the host country have about these companies in addition to the legitimacy of the country of origin. Therefore, this study tests whether home country information and legitimacy affect the legitimacy of EMNEs and consumer purchase intentions. Specifically, this research focuses on EMNEs of Chinese origin due to their rapid growth at the international level and in the fast fashion sector because of the change in the positioning of large brands in favor of sustainability. The model is validated through an empirical study of 261 regular Shein shoppers using PLS-SEM. The academic and managerial implications of this research clarify the antecedents and consequences of the legitimacy of EMNEs and provide recommendations for the management of EMNEs and business success.
Effects of social responsibility on legitimacy and revisit intention: The moderating role of anxiety
(Elsevier, 2022) Blanco-González, Alicia; Cachón-Rodríguez, Gabriel; Hernández-Perlines, Felipe; Prado-Román, Camilo
Companies that develop social responsibility actions gain legitimacy, which increases consumer trust and revisit intention. However, the effects of both socially responsible actions and legitimacy on customer behavior are not always direct, as they vary depending on the context. The COVID-19 pandemic has revealed a new context in which emotions play a determining role in consumer behavior. The number of people diagnosed with anxiety continues to grow worldwide, and this is known as a mental health epidemic. The aim of this research is to explore the moderating effect of anxiety on the relationships between social responsibility, legitimacy, and revisit intention. Using a sample of 1,200 supermarket buyers and applying a structural equation system, it is shown that social responsibility and legitimacy influence revisit intention, and the level of anxiety moderates these relationships. This study suggests building trust by adapting business policies to consumerś emotional backgrounds.
Exploring the impact of legitimacy on the competitiveness of international firms
(ESIC, 2024-09) Plaza-Casado, Ana; Blanco-González, Alicia; Rivero-Gutiérrez, Lourdes
Objective and interest of the work: The legitimacy of international firms is an important and complex issue that requires further academic development. Internacional firms must enhance their legitimacy as a generator of competitive advantages to achieve their business objectives, both economic-financial and relational. However, there is a gap in the literature on the relationship between relationship marketing and legitimacy that needs to be filled. Methodology design: Through an empirical study of Shein's buyers, the model is validated using the PLS-SEM methodology. Results: The implications of this research represent a breakthrough in the academic field by relating both theories applied to the intemationalisation of companies. In addition, this research proposes implications for management by establishing strategies for international firms to achieve legitimacy, not only to enter international markets but also to create stable and long-lasting relationships with consumers. Practica! implications: This research advances the theory of legitimacy for international firms. lnternational companies must legitimise themselves and build customer loyalty in their host countries if they are to survive and generare economic benefits.
How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach.
(Emerald Publishing Limited, 2023) Rivero-Gutiérrez, Lourdes; Cabanelas, Pablo; Díez-Martín, Francisco; Blanco-González, Alicia
Purpose – Foreign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how these DMCs enable firms to achieve greater legitimacy in international markets. Design/methodology/approach – This research uses a qualitative approach based on in-depth interviews in collaboration with an association of exporting firms. Findings – Findings suggest five areas of DMCs to improve organizational legitimacy overseas: flexibility, relationship management, local market sensitivity, anticipation and exemplariness. Those capabilities should be combined and will play a different role depending on the implementation phase of the external company. Resource allocation and capability development should follow an integrative approach emphasizing proximity, adaptability, alliances, engagement and credibility to reach differentiation in foreign markets. Originality/value – The originality is mainly focused on the cohabitation and strong synergies between DMCs and legitimacy. This aspect is particularly relevant because legitimized companies have higher levels of survival, which is fundamental in the international venture.
How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach.
(ELSEVIER, 2023-04-25) Rivero-Gutiérrez, Lourdes; Cabanelas, Pablo; Díez-Martín, Francisco; Blanco-González, Alicia
Purpose – Foreign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how these DMCs enable firms to achieve greater legitimacy in international markets. Design/methodology/approach – This research uses a qualitative approach based on in-depth interviews in collaboration with an association of exporting firms. Findings – Findings suggest five areas of DMCs to improve organizational legitimacy overseas: flexibility, relationship management, local market sensitivity, anticipation and exemplariness. Those capabilities should be combined and will play a different role depending on the implementation phase of the external company. Resource allocation and capability development should follow an integrative approach emphasizing proximity, adaptability, alliances, engagement and credibility to reach differentiation in foreign markets. Originality/value – The originality is mainly focused on the cohabitation and strong synergies between DMCs and legitimacy. This aspect is particularly relevant because legitimized companies have higher levels of survival, which is fundamental in the international venture.
How Sustainable Human Resources Management helps in the evaluation and planning of Employee Loyalty and Retention: Can Social Capital make a difference?
(Elsevier, 2022) Cachón-Rodríguez, Gabriel; Blanco-González, Alicia; Prado-Román, Camilo; Castillo-Feito, Cristina del
Researchers establish that the current challenges of human resources management to attract and retain talent are based on fostering and increasing the participation of relationships with employees and sustainably managing the organization and teams. The objective of this article is to evaluate the effect that sustainable human resource management has on social capital, and employee retention and loyalty programs. The information required to carry out the empirical analysis was obtained from an online survey to Spanish universities. Data processing was conducted by using the PLS-SEM technique. The results obtained show that social sustainability actions influence the social capital perceived by employees significantly and that social capital influences their loyalty and retention significantly. However, we found that social sustainability actions influence employee loyalty and retention significantly and positively only when it mediates between social capital. This research contributes to the management of organizations and suggests human capital managers to have a greater relational management of human resources in the connection, involvement and transparency of their social sustainability actions in order to achieve greater loyalty and retention ratios, better performance of the organization and, in general, a greater benefit for society.
Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid
(Archivo Digital de la URL, 2023) Miotto, Giorgia; Blanco-González, Alicia; Paule-Vianez, Jessica; Escamilla-Solano, Sandra
Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations.
Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage
(Elsevier, 2020) Miotto, Giorgia; Del-Castillo-Feito, Cristina; Blanco-González, Alicia
Globalization, rankings, and the decrease of public funding have created a highly competitive environment for public universities. Internal and external stakeholders increasingly demand better results in term of research, teaching, knowledge transfer, employability, and community outreach. In this new landscape, intangible assets such as reputation and legitimacy are key factors for gaining a sustained competitive advantage. And yet, here remains a lack of clarity about these variables and their relationships. This research aims to increase our understanding of the field by measuring how reputation, by way of its influence on legitimacy, can create a sustained competitive advantage for public universities. We measure reputation and legitimacy by surveying 509 professors from 47 different Spanish universities, considering pragmatic, moral and cognitive legitimacy types and analyze reputation in terms of performance, innovation, citizenship, services, governance, and workplace climate. According to faculty members, a university’s reputation has a significative and positive effect on its legitimacy.
Social capital and organizational legitimacy as competitive advantages in the information and communications technology sector
(Elsevier, 2022) Castillo-Feito, Cristina del; Blanco-González, Alicia; Díez-Martín, Francisco; Cachón-Rodríguez, Gabriel
Information and Communications Technology Sector has been experimenting important challenges related to rapid technological changes motivated by consumers´ requirements. Social capital and organizational legitimacy are considered as key assets for long-term survival and success. The main purpose of this research is to quantify the positive effects that SC and legitimacy have on customer loyalty and commitment. The results achieved through the application of PLS-SEM to treat the 986 effective responses show the positive and significant connection between the considered variables. This research contributes offering additional empirical evidence on intangible assets management and will help companies' managers to build stronger relationships with their customers.
The impacts of socially responsible human resources management on organizational legitimacy
(Elsevier, 2021) Castillo-Feito, Cristina del; Blanco-González, Alicia; Hernández-Perlines, Felipe
Social demands for corporate social responsibility (CSR) have been increasing in recent years. Organizations understand the need to follow socially responsible behavior to receive stakeholder support. In addition, the application of CSR principles within human resources (HR) management has become more relevant, and more empirical research is needed. In fact, enterprises will be considered legitimate if they are viewed as socially embedded not only externally but also internally. Under this scenario, the main objective of this research is to analyze the relationship between the implementation of socially responsible HR management and organizational legitimacy. Furthermore, the relevance and performance of diverse CSR policies will be analyzed through the implementation of the importance-performance matrix (IPMA). For this purpose, the evaluations made by 157 CSR experts on approximately 30 multinational companies are considered. PLS-SEM is applied to the data and shows a strong and positive relationship between CSR practices focused on employees and organizational legitimacy. The results offer relevant information for company managers to improve their resource optimization and internal stakeholder management through the correct and efficient introduction of CSR policies.
Understanding dissatisfaction through evaluation theory
(Wiley, 2022) Pascual-Nebreda, Laura; Cabanelas-Lorenzo, Pablo; Blanco-González, Alicia
Despite its effects on organisations, dissatisfaction is an under-researched topic in management. This research provides a model built upon evaluation theory that helps to understand the motives, negative emotions, confrontation strategies and legitimacy when consumers are not satisfied with the services given. This model is tested in a sample of 844 people using structural equation modelling. The research findings show the impact of reputation and identification in dissatisfaction and the importance of managing dissatisfaction to improve trust and loyalty. Managers can use these results to development strategic plans and marketing strategies in order to attract and retain more consumers.
What Have We Learned From COVID-19 in Business and Management and What Are the Future Challenges?
(SAGE, 2023-08-07) Escamilla-Solano, Sandra; Díez-Martín, Francisco; Blanco-González, Alicia; Fernández-de-las-Peñas, César
The COVID-19 pandemic has created a number of business challenges that have highlighted latent business problems. In the search for solutions, academics have produced over 3,000 research articles in the field of business and management research. This research focuses on what we have learned from COVID-19 in business and management and on the future challenges for researchers. To outline the research that has been generated on the impact of COVID-19 on companies, we developed a bibliometric analysis to describe the intellectual structure of the field, identifying the main challenges for companies (Supply Chain, Consumer Behavior, SMEs, Stock Market, Tourism, ICTs, Work Stress, Cyberchondria, Education, Social Challenge, Teleworking); the ways in which scholars are developing solutions to these challenges; the main sources of knowledge in the area; and the future research challenges.