Examinando por Autor "Cervera De Ussia, Carlota"

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    CONSUMER BEHAVIOUR DEPENDING ON GENDER IN CHANEL
    (Universidad Rey Juan Carlos, 2023-11-22) Cervera De Ussia, Carlota
    Thesis on Gender-related consumer behaviour in the luxurious enterprise Chanel where I researched about consumers and their reactions towards the brand and luxury fashion. I set four objectives which had to solve and understand the data I collected making a conclusion about this project. I personally enjoyed researching about this topic since is the sector a want to focus on my professional career. Moreover, I am actually being specialised on communication of the fashion and luxury sector being this thesis useful for my future studies and development.