Examinando por Autor "Metola Gutierrez, Cristina"

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    ANALYSIS OF THE INFLUENCE OF MICHELIN STARS IN RESTAURANTS
    (Universidad Rey Juan Carlos, 2023-11-08) Metola Gutierrez, Cristina
    The Michelin stars are a system for cataloguing restaurants that provide worldwide recognition. In this paper we will carry out an analysis of the influence it can have on a gastronomic restaurant, which will be completed with a case study on the business model created by Dani García after rejecting his three Michelin stars following the "7ps Marketing Mix" strategy.