Abstract

The Michelin stars are a system for cataloguing restaurants that provide worldwide recognition. In this paper we will carry out an analysis of the influence it can have on a gastronomic restaurant, which will be completed with a case study on the business model created by Dani García after rejecting his three Michelin stars following the "7ps Marketing Mix" strategy.

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URI

https://hdl.handle.net/10115/25761

DOI

Date

2023-11-08

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq

Keywords

Michelin Guide , Gastronomic Restaurant , Fine-Dining Restaurants , Dani García , Marketing Mix

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Trabajos Fin de Grado

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