ANALYSIS OF THE INFLUENCE OF MICHELIN STARS IN RESTAURANTS

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dc.contributor.authorMetola Gutierrez, Cristina
dc.date.accessioned2023-11-09T11:00:06Z
dc.date.available2023-11-09T11:00:06Z
dc.date.issued2023-11-08
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq
dc.description.abstractThe Michelin stars are a system for cataloguing restaurants that provide worldwide recognition. In this paper we will carry out an analysis of the influence it can have on a gastronomic restaurant, which will be completed with a case study on the business model created by Dani García after rejecting his three Michelin stars following the "7ps Marketing Mix" strategy.
dc.identifier.urihttps://hdl.handle.net/10115/25761
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.uri
dc.subjectMichelin Guide
dc.subjectGastronomic Restaurant
dc.subjectFine-Dining Restaurants
dc.subjectDani García
dc.subjectMarketing Mix
dc.titleANALYSIS OF THE INFLUENCE OF MICHELIN STARS IN RESTAURANTS
dc.typeinfo:eu-repo/semantics/studentThesis

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