Examinando por Autor "Parolisi Ricardo, Giancarlo"

Seleccione resultados tecleando las primeras letras
Mostrando 1 - 1 de 1
  • Miniatura
    Ítem
    COLOMBIAN COFFEE: A MARKETING STRATEGY BEYOND A BRAND AND ITS IMPACT ON THE INTERNATIONAL MARKET
    (Universidad Rey Juan Carlos, 2024-07-10) Parolisi Ricardo, Giancarlo
    This investigation analysis has as a main objective to analyse all the marketing strategy implement for Colombian coffee, since the country started to trade with it. It consists of first, a secondary research, based on multiple scientific documentation, secondly a primary research, based on a questionnaire to evaluate the habits of coffee consumers and three-in depth interviews to understand better the value chain.