COLOMBIAN COFFEE: A MARKETING STRATEGY BEYOND A BRAND AND ITS IMPACT ON THE INTERNATIONAL MARKET
Fecha
2024-07-10
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Rey Juan Carlos
Resumen
This investigation analysis has as a main objective to analyse all the marketing strategy implement for Colombian coffee, since the country started to trade with it. It consists of first, a secondary research, based on multiple scientific documentation, secondly a primary research, based on a questionnaire to evaluate the habits of coffee consumers and three-in depth interviews to understand better the value chain.
Descripción
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
Palabras clave
Citación
Colecciones
Excepto si se señala otra cosa, la licencia del ítem se describe como Creative Commons Atribución-CompartirIgual 4.0 Internacional