COLOMBIAN COFFEE: A MARKETING STRATEGY BEYOND A BRAND AND ITS IMPACT ON THE INTERNATIONAL MARKET

dc.contributor.author	Parolisi Ricardo, Giancarlo
dc.date.accessioned	2024-07-13T00:00:50Z
dc.date.available	2024-07-13T00:00:50Z
dc.date.issued	2024-07-10
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
dc.description.abstract	This investigation analysis has as a main objective to analyse all the marketing strategy implement for Colombian coffee, since the country started to trade with it. It consists of first, a secondary research, based on multiple scientific documentation, secondly a primary research, based on a questionnaire to evaluate the habits of coffee consumers and three-in depth interviews to understand better the value chain.
dc.identifier.uri	https://hdl.handle.net/10115/37837
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights	Creative Commons Atribución-CompartirIgual 4.0 Internacional
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.rights.uri	https://creativecommons.org/licenses/by-sa/4.0/legalcode
dc.subject	Coffee
dc.subject	Colombia
dc.subject	Marketing
dc.subject	Value chain
dc.subject	Brand building
dc.title	COLOMBIAN COFFEE: A MARKETING STRATEGY BEYOND A BRAND AND ITS IMPACT ON THE INTERNATIONAL MARKET
dc.type	info:eu-repo/semantics/studentThesis

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