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OK, Boomer: New Users, Different Platforms, New Challenges

dc.contributor.authorRomero-Rodríguez, Luis M.
dc.contributor.authorTejedor, Santiago
dc.contributor.authorBerlanga, Inmaculada
dc.date.accessioned2022-03-08T12:02:19Z
dc.date.available2022-03-08T12:02:19Z
dc.date.issued2022
dc.identifier.citationRomero-Rodríguez, L., Tejedor, S., & Berlanga, I. (2022). OK, Boomer: New Users, Different Platforms, New Challenges. Media and Communication, 10(1), 120-123. doi:https://doi.org/10.17645/mac.v10i1.5050es
dc.identifier.issn2183-2439
dc.identifier.urihttp://hdl.handle.net/10115/18809
dc.description.abstractThe popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the sci‐ entific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenar‐ ios and offer a cautionary account of their structural problems and the urgency of a new media literacy.es
dc.description.sponsorship© Luis M. Romero-Rodríguez, Santiago Tejedor, Inmaculada Berlanga. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.es
dc.language.isoenges
dc.publisherMedia and Communicationes
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectcentennialses
dc.subjectdigital mediaes
dc.subjectFacebookes
dc.subjectinfluencerses
dc.subjectInstagrames
dc.subjectmillenialses
dc.subjectsocial networkses
dc.subjectonline participationes
dc.subjectTikTokes
dc.subjectYouTubees
dc.titleOK, Boomer: New Users, Different Platforms, New Challengeses
dc.typeinfo:eu-repo/semantics/articlees
dc.identifier.doi10.17645/mac.v10i1.5050es
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses


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Atribución 4.0 InternacionalExcept where otherwise noted, this item's license is described as Atribución 4.0 Internacional