MANAGEMENT AND COMMUNICATION OF VACCINES / MARKETING OF VACCINE

dc.contributor.author	Giménez Monedero, María
dc.date.accessioned	2023-07-18T08:00:04Z
dc.date.available	2023-07-18T08:00:04Z
dc.date.issued	2023-06-16
dc.identifier.uri	https://hdl.handle.net/10115/23037
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Aránzazu Burgos Monescillo
dc.description.abstract	Throughout this Bachelor's Thesis, a study has been conducted on communication, communication development, vaccine communication, and the communication and strategy of the Balmis Vaccine Institute. After completing this work, it has been concluded how important vaccine communication is and how to approach it, as we have witnessed the consequences of misinformation during a global pandemic and its impact on society.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	communication
dc.subject	digital communication
dc.subject	vaccine communication
dc.subject	strategies
dc.subject	updates..
dc.title	MANAGEMENT AND COMMUNICATION OF VACCINES / MARKETING OF VACCINE
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess