VISUAL MARKETING AND HOW CONSUMERS REACT TO IT

dc.contributor.author	Chafki De La Rosa, Noor
dc.date.accessioned	2023-07-27T16:00:04Z
dc.date.available	2023-07-27T16:00:04Z
dc.date.issued	2023-07-27
dc.identifier.uri	https://hdl.handle.net/10115/24025
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Ana Luisa Reyes Menéndez
dc.description.abstract	The objective of this research is to find out how consumers react to the visual stimuli offered by marketing. Through colors, shapes, forms, figures, and tools, marketers can "manipulate" the consumer's brain to get them to make the decision to buy. The ultimate goal of this work is to find the different reactions between men and women to visual marketing and to see the preferences and decisions they would make in different situations.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	sight
dc.subject	visual marketing
dc.subject	neuromarketing
dc.subject	visual attention
dc.title	VISUAL MARKETING AND HOW CONSUMERS REACT TO IT
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess