THE APPLICATION OF METAVERSE

García Moreno, Ana Beatriz
URI: https://hdl.handle.net/10115/25759
Date: 2023-11-08

Abstract

An overview of the necessary technologies and developments for the evolution of the metaverse in the internal marketing scope; by analyzing the existing literature, examining different case studies of the dominant enterprises, and carrying out a quantitative analysis to conclude Generation Z opinion.

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq

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