THE RELEVANCE OF THE UNITED STATES IN WORLDWIDE ADVERTISING:  THE COCA-COLA COMPANY AND APPLE INC.

dc.contributor.author	Mena Bodas, Raúl
dc.date.accessioned	2023-11-09T11:00:05Z
dc.date.available	2023-11-09T11:00:05Z
dc.date.issued	2023-11-08
dc.identifier.uri	https://hdl.handle.net/10115/25760
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq
dc.description.abstract	This work studies the importance of the United States as a world power, focused on the advertising sector. An individualized and joint analysis of two of the most representative commercial brands at a global level is provided to verify the key figure they play in global society. Thanks to this analysis we observe how companies and the public relate through mutual demands in line with development and changing consumer trends.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Advertising
dc.subject	Coca-Cola Company
dc.subject	Apple Inc
dc.subject	United States
dc.subject	iPhone
dc.subject	History
dc.subject	Society
dc.subject	9/11
dc.title	THE RELEVANCE OF THE UNITED STATES IN WORLDWIDE ADVERTISING: THE COCA-COLA COMPANY AND APPLE INC.
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess