THE RELEVANCE OF THE UNITED STATES IN WORLDWIDE ADVERTISING: THE COCA-COLA COMPANY AND APPLE INC.

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dc.contributor.authorMena Bodas, Raúl
dc.date.accessioned2023-11-09T11:00:05Z
dc.date.available2023-11-09T11:00:05Z
dc.date.issued2023-11-08
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq
dc.description.abstractThis work studies the importance of the United States as a world power, focused on the advertising sector. An individualized and joint analysis of two of the most representative commercial brands at a global level is provided to verify the key figure they play in global society. Thanks to this analysis we observe how companies and the public relate through mutual demands in line with development and changing consumer trends.
dc.identifier.urihttps://hdl.handle.net/10115/25760
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectAdvertising
dc.subjectCoca-Cola Company
dc.subjectApple Inc
dc.subjectUnited States
dc.subjectiPhone
dc.subjectHistory
dc.subjectSociety
dc.subject9/11
dc.titleTHE RELEVANCE OF THE UNITED STATES IN WORLDWIDE ADVERTISING: THE COCA-COLA COMPANY AND APPLE INC.
dc.typeinfo:eu-repo/semantics/studentThesis

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