THE RELEVANCE OF THE UNITED STATES IN WORLDWIDE ADVERTISING: THE COCA-COLA COMPANY AND APPLE INC.

Abstract

This work studies the importance of the United States as a world power, focused on the advertising sector. An individualized and joint analysis of two of the most representative commercial brands at a global level is provided to verify the key figure they play in global society. Thanks to this analysis we observe how companies and the public relate through mutual demands in line with development and changing consumer trends.