ANALYSIS OF THE INFLUENCE OF MICHELIN STARS IN RESTAURANTS

dc.contributor.author	Metola Gutierrez, Cristina
dc.date.accessioned	2023-11-09T11:00:06Z
dc.date.available	2023-11-09T11:00:06Z
dc.date.issued	2023-11-08
dc.identifier.uri	https://hdl.handle.net/10115/25761
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa Domecq
dc.description.abstract	The Michelin stars are a system for cataloguing restaurants that provide worldwide recognition. In this paper we will carry out an analysis of the influence it can have on a gastronomic restaurant, which will be completed with a case study on the business model created by Dani García after rejecting his three Michelin stars following the "7ps Marketing Mix" strategy.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Michelin Guide
dc.subject	Gastronomic Restaurant
dc.subject	Fine-Dining Restaurants
dc.subject	Dani García
dc.subject	Marketing Mix
dc.title	ANALYSIS OF THE INFLUENCE OF MICHELIN STARS IN RESTAURANTS
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess