THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING

Pérez Fernández, Andrea
URI: https://hdl.handle.net/10115/26398
Date: 2023-11-20

Abstract

In this paper, we take a closer look at the interplay between a technology currently in the spotlight, Artificial Intelligence, and its application in marketing.

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández

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