THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING

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dc.contributor.authorPérez Fernández, Andrea
dc.date.accessioned2023-11-24T01:00:22Z
dc.date.available2023-11-24T01:00:22Z
dc.date.issued2023-11-20
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
dc.description.abstractIn this paper, we take a closer look at the interplay between a technology currently in the spotlight, Artificial Intelligence, and its application in marketing.
dc.identifier.urihttps://hdl.handle.net/10115/26398
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.uri
dc.subjectmarketing
dc.subjectartificial intelligence
dc.subjectAI
dc.titleTHE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING
dc.typeinfo:eu-repo/semantics/studentThesis

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