THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING
| dc.contributor.author | Pérez Fernández, Andrea | |
| dc.date.accessioned | 2023-11-24T01:00:22Z | |
| dc.date.available | 2023-11-24T01:00:22Z | |
| dc.date.issued | 2023-11-20 | |
| dc.description | Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández | |
| dc.description.abstract | In this paper, we take a closer look at the interplay between a technology currently in the spotlight, Artificial Intelligence, and its application in marketing. | |
| dc.identifier.uri | https://hdl.handle.net/10115/26398 | |
| dc.language.iso | eng | |
| dc.publisher | Universidad Rey Juan Carlos | |
| dc.rights | ||
| dc.rights.accessRights | info:eu-repo/semantics/embargoedAccess | |
| dc.rights.uri | ||
| dc.subject | marketing | |
| dc.subject | artificial intelligence | |
| dc.subject | AI | |
| dc.title | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING | |
| dc.type | info:eu-repo/semantics/studentThesis |
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- Nombre:
- 2023-24-FCEE-N-2110-2110038-a.perezfe.2018-MEMORIA.pdf
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- Memoria del TFG