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Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis

dc.contributor.authorMartín-Peña, María Luz
dc.contributor.authorGarcía-Magro, Cristina
dc.contributor.authorSánchez López, José María
dc.date.accessioned2023-12-15T11:03:59Z
dc.date.available2023-12-15T11:03:59Z
dc.date.issued2023-02-13
dc.identifier.citationMª Luz Martín-Peña, Cristina García-Magro & José María Sánchez-López (2023) Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis, Behaviour & Information Technology, DOI: 10.1080/0144929X.2023.2177823es
dc.identifier.issn0144-929X
dc.identifier.urihttps://hdl.handle.net/10115/27302
dc.description.abstractService design is a practice-based discipline developed as a co-creative and human-centred view of service-dominant logic (S-D logic). In the literature, operationalisation of S-D logic requires integration with other approaches that encourage continued interactions with users through the evolution of the design process. The emotional mechanics of gamification can facilitate these interactions, creating a conducive environment for value co-creation. We address the problematization of service design and try to operationalize SD logic as a theoretical framework. The emotional mechanics of gamification and the value co-creation are antecedents of service design. The aim of this study is to analyse the impact of the emotional mechanics of gamification in service design to foster co-creation experiences. Value co-creation is included as a mediating variable in the relationship between the emotional mechanics of gamification and service design. A quantitative approach through structural equation modelling was applied. Simple random sampling and a self-administered questionnaire were used to gather data from 390 users of gamified sports applications. The study contributes to the literature on service design, gamification and value co-creation by proposing and validating a theoretical framework based on a mix of human-centred design and value-co-creation. It can also be applied as a practical tool in customer engagement.es
dc.language.isoenges
dc.publisherTaylor and Francis Groupes
dc.rightsAttribution-NonCommercial 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectservice designes
dc.subjectvalue co-creationes
dc.subjectuser experiencees
dc.subjectemotional mechanics of gamificationes
dc.subjectservice-dominant logices
dc.titleService design through the emotional mechanics of gamification and value co-creation: a user experience analysises
dc.typeinfo:eu-repo/semantics/articlees
dc.identifier.doi10.1080/0144929X.2023.2177823es
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccesses


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Attribution-NonCommercial 4.0 InternacionalExcept where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 Internacional