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The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?

dc.contributor.authorCachón-Rodríguez, Gabriel
dc.contributor.authorPrado-Román, Camilo
dc.contributor.authorZúñiga-Vicente, José Ángel
dc.date.accessioned2023-12-21T11:54:31Z
dc.date.available2023-12-21T11:54:31Z
dc.date.issued2019
dc.identifier.citationCachón-Rodríguez, G., Prado-Román, C. and Zúñiga-Vicente, J.Á. (2019), “The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?”, European Research on Management and Business Economics, Vol. 25 No. 3es
dc.identifier.issn2444-8834
dc.identifier.urihttps://hdl.handle.net/10115/27665
dc.description.abstractThis study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this research, an on-line survey was conducted and the results were analyzed through a system of structural equations using the partial least squares technique (PLS-SEM). The results reveal that identification influences loyalty, and that there are also significant differences in the perception between professors and graduates, being the relationship between identification and loyalty more intense in the former group than the latter. Several significantimplications can be derived from our research for the management of higher education institutionses
dc.language.isoenges
dc.publisherElsevieres
dc.rightsAtribución 4.0 Internacional*
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectIdentificationes
dc.subjectLoyaltyes
dc.subjectHigher educationes
dc.titleThe relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?es
dc.typeinfo:eu-repo/semantics/articlees
dc.identifier.doi10.1016/j.iedeen.2019.04.005.es
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses


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Atribución 4.0 InternacionalExcept where otherwise noted, this item's license is described as Atribución 4.0 Internacional